Two people asked Dee Kei the same question this week, one for a school project and one just out of curiosity: how do you actually get more clients? The answer he keeps coming back to, the one he's bought copies of a book to force on his own interns, is not what most people expect. Give more.
The book is The Go-Giver by Bob Burg and John David Mann, 122 pages, readable in a single sitting, and structured around five laws of stratospheric success presented through a simple fictional story. Dee Kei walks through the five laws, with particular focus on the Law of Value: your true worth is determined by how much more you give in value than you take in payment. He connects this directly to the mechanics of word-of-mouth in the audio world, where there's no textbook solution to a creative problem and every recommendation is fundamentally personal. People refer who they trust, and trust is built through consistent generosity over time.
But the episode goes deeper than the book. Dee Kei reads from Thinking Fast and Slow again, this time the section on money priming, which covers studies showing that people who have money on their minds, even subconsciously, are measurably less generous, more isolated, and more self-reliant to the point of not asking for help even when they need it. The practical takeaway is direct: an engineer coming from a scarcity mindset, focused on what they're owed and who's not referring them, is less likely to attract the referrals they're chasing because the people around them can feel it.
Lu adds his own layer through the Ben Franklin Effect, the psychological phenomenon where asking someone for a small favor actually makes them like you more, not less, and the two connect it to how genuine curiosity and low-pressure outreach can open more doors than any pitch ever could.
The episode closes on something personal. Dee Kei talks about pushing a stranger's broken-down car six blocks in sandals because their house was six blocks away. Not for credit, not to post about it. Just because it seemed like the right thing to do. And the longer argument the episode makes is that the engineers who operate from that same energy, genuinely and not performatively, are the ones who end up with a career that sustains itself without constantly having to chase it.