Many leaders believe work leaves no time for love or kindness, only for results. Yet the Apple Store became one of the most respected retailers in the world by serving people rather than selling to them, earning customers one at a time. In an age of AI, when common answers are a quick query away, the edge belongs to leaders who slow down and listen to their own inner voice.
Ron Johnson is the creator of the Apple Store, a sought-after speaker and board member, and the author, with Zander Nethercutt, of Shop Different: How Retail Revealed Apple's Genius. A Stanford alumnus and Harvard Business School graduate, he was a merchant leader at Target, where his collaboration with architect Michael Graves brought good design to everyday shoppers. Steve Jobs hired him in 2000 to create Apple's stores, which he built on a service philosophy rooted in love and kindness, values he traces to growing up outside Minneapolis. He later served as CEO of JCPenney and founded Enjoy, the first mobile retail store.
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