Brian discusses why business owners keep paying for tools, commitments, offers, and goals they would never choose if they were starting fresh today. He breaks down the endowment effect, the well-documented tendency to value something more simply because it is already ours, and why it quietly turns a growing business into a museum of past decisions. Drawing on Greg McKeown, author of Essentialism, and a moment in a Halloween store that took thirty years to arrive, Brian explains how to spot what you are holding on to out of habit rather than value. Brian also discusses the 1985 conversation between Andy Grove and Gordon Moore that led Intel to walk away from the business it was built on. He closes with one question and a practical weekly exercise that puts you back in the buyer's seat.
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Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time.
That's what the "No Days Off" movement is all about. The objective is to spend focused time each day improving in some small way. Each episode presents questions to contemplate, concepts to understand, and actions to take in Business & Leadership, Wealth & Finances, Personal Development & Growth Time Management, Mindset & Attitude, Relationships, Family & Parenting, and Health.
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Meet Your Host:
Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.
Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.
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