BCG's Matt Kropp explains why productive AI use, not just access, is becoming the biggest lever for growth. Companies using AI purposefully are growing three times faster than those that aren't. So why are many still stuck? The winners aren't substituting people with AI — they're augmenting them and arming them with AI tools, building an advantage that compounds over time.
You’ll Learn:
Why “token-based competition” is emerging as the next growth advantage
What Matt learned from building — and shutting down — an all-AI company
The real reasons employees still aren't adopting AI at scale
Learn More:
The Era of Token-Based Competition Is Here. Is Your AI Strategy Ready?: https://on.bcg.com/4ARAa79
BCG’s Latest Thinking on AI: https://on.bcg.com/4hZqpw1
Matt’s Substack: https://mattkropp.substack.com/
AI Costs a Fortune. Mismanaging AI Will Cost You More: https://lnk.to/so-what-BCG-Goydan-Lukic-AI-Cost12
Chapters
0:00 Equal AI Access, Equal Results?
1:00 What Is Token-Based Competition?
1:39 Token-Based Competition vs. Token-Maxing
3:50 Inside a Zero-Human Company
5:35 Lessons from An All-Agent Company
10:03 How To Win in the Token Economy
11:06 Is AI a Substitute for Labor?
12:21 Token Use and Company Performance
14:38 What Is Return on Intelligence?
15:06 What ‘Intelligence’ Really Means
15:41 Getting Your Team On Board
17:00 Why AI Adoption Still Lags
Meet the Expert
Name: Matt Kropp, CTO, BCG X
Bio: https://on.bcg.com/4s2FuRb
LinkedIn: https://www.linkedin.com/in/matt-kropp/
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Website: https://www.bcg.com/
LinkedIn: https://www.linkedin.com/company/boston-consulting-group