You've got hundreds. Maybe thousands of people on your email list.

They opted into your lead magnet. They bought your $47 course. They got great results. Then... nothing. They just sit there.

I call it a clogged pipe.

In this episode of The Expert Edge, I break down one of the most profitable strategies you can implement in your business: conversion events. This one idea has made me over a million dollars, and it requires zero ad spend.

Here's the problem: your sales process is like an actual pipe. It gets really chunky at the front. People come in, they opt in, they buy the small thing. But only 1-3% actually upgrade to your premium offer. Meanwhile, you're over here spending money on ads trying to get new people when you've already got a warehouse full of warm people who already like you, already trust you, already bought from you.

A conversion event fixes this. Completely.

What you'll learn:

→ The clogged pipe problem - Why your warm audience isn't upgrading

→ What a conversion event actually is - High-value event for warm audience only

→ The three elements you need - Audience (you have this), event (easy to build), offer (logical next step)

→ Why zero ad spend is possible - You're working with people who already know you

→ The real numbers - 10K-30K in sales from conversion events with zero ads

→ The premium offer structure that feels logical

→ Why this works better than traditional webinars

Real insights from the episode:

My first conversion event story (and the results)
Why I moved people from $47 courses to 15K-20K offers in one event
The difference between a sales event and a conversion event
How to identify if you have a clogged pipe
Why 1-3% conversion from lead magnet to premium is normal (and fixable)
The visual metaphor of the pipe getting chunky at one point
Why you need at least 200 people in your database to make this work
The power of a narrow audience vs broad audience
How to bake conversion events into every offer you have
The promotional period (usually 2 weeks)
Why you don't pitch to people who don't show up live
Real examples: students doing 10K-30K in sales with zero ads
The exact components of the workshop you'll run

https://training.colinboyd.co/conversion-events

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode341

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/