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Instagram's organic playbook just flipped, Facebook link posts are barely registering, and the pettiest move in AI this week was a single domain redirect. Jay Schwedelson is on the road but didn't want to skip a week, so he breaks down what the newest data means for anyone posting organically or buying ads, including a real gut check on ChatGPT ad clicks. Stick around for a soda ranking that makes no sense at all.
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Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.
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Best Moments:
(00:33) Carousels just passed Reels for organic reach on Instagram, and single images trail far behind
(01:22) Facebook posts with links are reaching almost nobody right now
(02:25) Elon Musk grabs dot.com and points it to Grok right after OpenAI launches Dots
(03:04) A new TrafficGuard study finds one in three ChatGPT ad clicks may not be real
(03:57) Why uploading first-party data beats lookalike audiences on ChatGPT ads
(05:07) Fanta outranking Diet Coke is the soda stat nobody saw coming