Answer engines are replacing traditional search rankings. Jordan Koene, CEO and co-founder of Previsible, helps Fortune 100 companies engineer content for AI-driven discovery instead of standard SEO. He covers building organic search strategies that adapt to answer engines, structuring content so large language models can cite it, and preparing enterprise br ... Show More
Oct 1
Was FIFA covering the Levi's Stadium signs the worst brand-visibility decision you've ever seen?
FIFA covered every brand logo at the World Cup stadium, including Levi's. Jordan Koene, CEO and Co-Founder of Previsible, explains why the blackout backfired for the league and worked in Levi's favor. Koene breaks down how brand recognition functions as an AEO signal, and how Lev ... Show More
3m 55s
Sep 29
Which word survives: SEO, GEO, or AEO?
Search optimization terminology is splintering into competing acronyms. Jordan Koene, CEO and Co-Founder of Previsible, previously led SEO and content strategy at eBay and served as CEO of Searchmetrics before building a practice that prepares enterprise brands for AI-driven disc ... Show More
3m 20s
Jul 2020
SaaStr 349: How to Turn Your SaaS Startup Into an Army with David Sacks, General Partner at Craft Ventures
<p>Startups can get messy. Especially in growth. David Sacks (Yammer, PayPal) shares how to navigate from 50-500 employees.</p> <p>This episode is an excerpt from David's session at SaaStr Summit: The New New in Venture. </p> <p>Full video: <a href= "https://youtu.be/G0sMviH3G24" ... Show More
28m 36s
Jul 2023
SaaStr 674: The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder, Jason Lemkin
<p dir="ltr">Startups come in all shapes and sizes on various stages of a timeline, yet it's not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. </p> ... Show More
15m 39s
Jan 2025
First Time Founders with Ed Elson – How This German Founder Built The Nation’s Most Valuable Startup
Ed speaks with Alex Rinke, co-founder and co-CEO of Celonis, a process mining and intelligence company. They discuss how his management style evolved as the company scaled, the challenges facing Europe’s startup scene, and his advice for founders navigating the fundraising proces ... Show More
55m 35s
Jun 2021
SaaStr 460: SaaStr CEO and Founder, Jason Lemkin, and Klaviyo CEO, Andrew Bialecki, on the $9.5B Revolution in eCommerce: Part One
<p><span style="font-weight: 400;">What does success look like for SaaS founders? Whatever the answer is, it rarely happens overnight. Meet Klaviyo –– a heavyweight industry player in the next generation of eCommerce and customer communication. In this podcast, Klaviyo CEO Andrew ... Show More
31m 43s
Aug 2025
Practical Entrepreneurship for Marketers
In this episode of the DMI podcast, host Will Francis speaks with Faisal Laljee, entrepreneur and growth strategist, about the intersection of entrepreneurship and marketing. Faisal shares his insights on risk-taking, growth hacking, customer acquisition, and building brands that ... Show More
45m 27s
Aug 2023
SaaStr 681: Scaling to $5B with Cockroach Labs' CEO Spencer Kimball's Formula for Sustained Growth and Resilience
<p>Whether you're going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder's mind. </p> <p>Cockroach Labs' CEO Spencer Kimball shares hard-won lessons from scaling from $0 to $5B and his time as an an ... Show More
38m 53s