Sarah and Nate dig into the psychology behind showing two products, variants, or offers side by side, and why giving people a choice can make the purchase feel easier and even more premium.
They get into decision fatigue, product comparisons, upsells, apparel, Black Friday offers, and the surprisingly useful lesson e-commerce can steal from a good car salesperson. Because apparently, our product pages have been making customers do way too much thinking.
00:00 Welcome back to Brain Driven Brands
01:00 The science quiz: 32% more conversions
03:00 Why two options can outperform one
05:00 Turning "Should I buy?" into "Which one?"
07:00 What a dual PDP could look like
09:00 Using behavior to understand customers
10:00 Why comparison can make buying feel premium
12:00 The Lucchese boots example
13:00 Could customers choose what to compare?
15:00 Dual PDPs for upsells
16:00 Basic vs. premium offers
17:00 What e-commerce can learn from one-on-one sales
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CoHost: Nate Lagos
Twitter: https://x.com/natelagos
LinkedIn: https://www.linkedin.com/in/natelagos/
Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
CoHost: Sarah Levinger
Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
Instagram: https://www.instagram.com/sarah.levinger/
Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg