Yasmine Sarwat never planned to work. She was the perfectionist student, then the mother who wanted everything around her just right — her clothes, her children, her home. Work was not on the list. Then came five years of a rare nerve disease doctors call the suicidal disease, and an open brain surgery in New York she was terrified to agree to. She came out of it with what she calls a second life, and a question she had never asked before: what does Yasmine actually want to do? Posh came after that. She calls it her fourth child.A conversation about the part of building a company nobody posts. How she started an events company mid-pandemic with no team, no business plan and no idea what lighting cost. Why she tells a client to skip the influencers and buy a community instead. Why she'd rather lose an event than do a one-off and disappear. Why her mother's "before the fall comes pride" runs her business more than any strategy. Why fifty-fifty balance doesn't exist, and what work took from her that she can't get back.━━━━━━━━━━━━━━━━━━🎙️ Who is Yasmine?The founder of Posh — a PR, events and advertising group built out of Egypt in roughly five years. Posh Management runs corporate, real estate, fashion and arts events across the region, including CosmoGate and Art Cairo. Posh Los Angeles places Egyptian, Saudi and Lebanese designers on J.Lo, Beyoncé and Paris Hilton. Posh Advertising covers the digital side. She sits on the Arab Council for Social Responsibility and Sustainable Development, works with universities on getting students into real jobs, and staffs her company almost entirely with women. She is also a mother of three, and unusually honest about the cost of the past five years.
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