logo
episode-header-image
Yesterday
30m 43s

Middlegarchs are the new Oligarchs

NPR
About this episode
Wanna know who is really in the top 1%? And how they use their influence? It may not be who you think.

Look beyond Silicon Valley. Look beyond Wall Street. Look beyond the “oligarchs”. There's a much larger class of wealthy Americans hiding in plain sight. And, often, they got rich in mundane ways. They own car dealerships. They sell hot dogs and frozen mini-quiches. They run waxing salons. They supply fabricated metal and urinal cakes. They are dentists.

Collectively, these "Main Street millionaires" control much more wealth than the billionaire lightning rods who launch rockets into space, appear on manosphere podcasts, and have Hollywood movies made about them. Many of these millionaires have also grown rich enough to afford superyachts, 10,000-square-foot homes, and pet tigers. 

At the center of their story is a quiet revolution in the American economy: the rise of a particular kind of private business. On today’s show, how did the power of the “stealthy wealthy” millionaires come to rival that of the billionaire oligarchs? And, how are they shaping policies that lower their taxes and raise your prices?

Read: 
Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life 
Our weekly longform Planet Money newsletter
Our weekly Indicator round-up newsletter

Follow: 
Instagram
TikTok
YouTube
Facebook

Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.

This episode was hosted by Greg Rosalsky and Sarah Gonzalez. It was produced by Emma Peaslee. It was edited by Marianne McCune with fact checking help from Sierra Juarez. It was engineered by Kwesi Lee. Alex Goldmark is Planet Money’s executive producer. 

Music: NPR Source Audio - "Collectible Kicks," "Blazed and Emboldened," and "Arturo’s Revenge


See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.

NPR Privacy Policy
Up next
Sep 23
Is our national debt finally too much? (update)
(Note: A version of this episode originally ran in 2024.)$40,000,000,000,000. Four commas. Thirteen zeroes. It’s an eye-popping, almost infinite-sounding pile of money. And every time the debt passes a big round number, almost everyone asks the same question: How much debt is too ... Show More
29m 49s
Sep 18
The Domino’s Pizza Tracker Theory of Everything
Did a pizza restaurant’s humble status page change how we wait forever? When you order a Lyft or Uber, you get texts every few minutes about your car approaching and arriving. When you have a package coming, you get a notification when it’s shipped, when it’s en route, and when i ... Show More
32m 22s
Sep 16
How investing is getting riskier (Two Indicators)
Margin borrowing and sports gambling “investments” are both on the rise! Today on the show, two stories from Planet Money’s daily podcast The Indicator about the ways investing is changing, and getting riskier.According to one study, more than half of Gen Zers are using investmen ... Show More
18m 5s
Recommended Episodes
Aug 2025
AI creeps in, KATSEYE milkshakes, and China says “Zaijian!” to US soybeans
It’s … Indicators of the Week! Our weekly look at some of the most fascinating economic numbers from the news. On today’s episode: AI shuts out youth from the grind, China leaves U.S. soybeans behind, Gap has the then-and-now in marketing mind. Related episodes: AI creates, trans ... Show More
9m 29s
Aug 2024
Anatomy of a rout
<p>On Monday, markets around the world agreed to go into a tailspin. Today on the show, Rob Armstrong and guest Nick Megaw try to figure out what drove it all. They cover unemployment, manufacturing, the Japanese carry trade, the Magnificent Seven, and the foolishness of the reta ... Show More
20m 7s