How do you get clients coming back more often and staying longer, without spending a dollar on ads? In this solo episode, I'm sharing 7 organic ways to increase client frequency and lifetime value for fitness studios, yoga and Pilates studios, personal trainers and wellness businesses. Client frequency is one of the five KPIs I look at with every 1:1 client, ... Show More
Oct 6
138. Why ClassPass is Hurting Fitness Studios, PE Backing, and Instructor Fair Pay ft. Bobby Westside
Bobby McMullen, aka Bobby Westside, has been going viral for everything he is posting on Instagam and TikTok on his no BS take on the fitness industry. Bobby has a background in banking but also personal training so he really understand's both sides of the argument when it comes ... Show More
46m 14s
Sep 4
136. Brutal Business Advice: Marketing, Money, and Boundaries
Brutal Business Advice: Marketing, Money, and BoundariesIt's a solo episode, and I'm not holding back! Today I'm covering the brutal advice every service-based business owner needs to hear — from marketing missteps to money moves to the boundary conversations we all avoid.In this ... Show More
32m 55s
Nov 2024
Transform Your Business with THESE Simple Marketing Tactics
<p>In this episode, I dive into the strategies and mindset shifts that can transform how you approach marketing, especially for small businesses. I share the story of how I helped scale a small family liquor store from $4 million to $50 million, focusing on practical, underpriced ... Show More
52m 53s