If you know you need to create content for your business but always get stuck on what to post, this episode of The Dept. is for you. Omar and Art break down how to stop treating content like a separate event and start turning everyday experiences into messages that serve your audience. You’ll learn how to see the world through the lens of your business, use the State, Illustrate, Apply framework to tell better stories, and create without waiting for the perfect setting or setup. Omar also demonstrates how an ordinary purchase can become a business lesson and explains what to look at when you’re posting consistently but not gaining traction. For business owners, coaches, consultants, and service providers, this conversation offers a practical way to find more content ideas in the life and work you’re already doing.
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