Peter Morelli was born and raised in San Francisco, one of the few natives of the area. He was front and center, watching the tech scene explode in front of him (and also blow up). He's lived all over - like New York, San Diego, Texas, London - but always ends up returning to the Bay Area. Outside of tech, he is married with 3 kids - one in college, and the other 2 in high school. He is a foodie, and loves cooking, enjoying the communal, connective aspect of having a meal with his family and friends.
Peter spent many years at Lyft, where he and his team became frustrated by traditional observability tools and how they waste money storing unused data. They started to building a solution based on dynamic, real time control paired with local, on-device telemetry storage. Once they realized their breakthrough, they spun off the solution into its own company.
This is the creation story of Bitdrift.
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