💼 Grow Your Business w/ GoHighLevel? Get Your FREE 30-Day Trial NOW: https://www.gohighlevel.com/passionate/?fp_ref=omar-elattar-productions39
✅ Want To Be Interviewed On This Podcast? → https://forms.gle/vS5X5cPdV1i2nMo79
In this episode, we sit down with Joel Mercado, an NLP practitioner, hypnotherapist, and business coach who has helped 100+ contractors generate over $100M in revenue. Joel opens up about growing up with a paranoid schizophrenic father, becoming homeless at 16, having a gun put to his head at 17, and spending his 20s drinking heavily to numb the pain. He breaks down how hypnotherapy helped him forgive his father after 13 years of estrangement, how he nearly lost his home and had his cars repossessed multiple times, and how his wife almost left him before he finally hit his real turning point. He also shares the mindset tools, frameworks, and coaching methods that helped him go from rock bottom to helping other business owners build multi-million dollar companies.
💬 What We Cover:
- Growing up with a paranoid schizophrenic father: abuse, paranoia, and multiple personalities
- Not seeing his father for 13 years, and how hypnotherapy finally healed it
- Becoming homeless at 16 after dropping out of high school
- Moving to Arizona at 20, too shy to even order pizza over the phone
- Making $200K a year in his 20s, and spending every dollar of it
- A gun put to his head at 17 during an armed robbery
- A hidden drinking problem that lasted from age 16 through his 30s
- Nearly losing his home, having cars repossessed, and hitting rock bottom
- Working from a hospital bed on morphine after ulcerative colitis
- His wife almost leaving him: his real turning point
- The AVR sales framework and the MAVEN coaching methodology
- Why 19 of 21 one-on-one clients hit seven figures last year
- Why your subconscious processes self-deprecating jokes as literal truth
- Losing 30 pounds and going fully sober for the first time since age 16
- Face everything and rise vs. fear everything and run
Follow Us:
📲 Omar's IG: https://www.instagram.com/omar_therockstar/
📲 The Passionate Few's IG: https://www.instagram.com/passion/
📲 Joel's IG: https://www.instagram.com/joelmercadoofficial/
🎧 Listen on Spotify:
🎧 Listen on Apple Podcasts:
Timestamps:
00:00 - Intro & Welcome
00:34 - Growing Up With a Paranoid Schizophrenic Father
02:10 - 13 Years of Estrangement From His Father
03:21 - His Mother's Belief in Him & His Brother's Influence
04:34 - Moving to Arizona at 20
05:12 - Cold-Calling From a Dirt-Floor Trailer to Sell Gym Memberships
06:05 - Becoming Homeless at 16
08:17 - The Tony Robbins Seminar That Changed Everything
09:08 - Selling $30K Solar Systems Door-to-Door on 100% Commission
11:02 - The AVR Sales Framework: Acknowledge, Validate, Reverse
15:45 - Why Most People Don't Believe in Themselves
17:35 - 19 of 21 One-on-One Clients Hit Seven Figures Last Year
18:31 - Why Business Strategy Alone Isn't Enough
19:50 - The MAVEN Framework
23:39 - A Hidden Drinking Problem That Lasted Decades
26:35 - His Wife of 17 Years as His Emotional Anchor
27:38 - Finding His Business Mentor
31:20 - Making $200K in His 20s and Spending Every Dollar
31:59 - Building the Painting Business From Scratch on Ramen Noodles
34:46 - Suicidal Thoughts at Rock Bottom
35:05 - How Hypnotherapy Helped Him Heal
36:28 - Healing His Relationship With His Father
40:12 - What NLP Actually Is and How It Works
43:37 - Your Subconscious Can't Take a Joke
50:41 - His Wife Almost Leaving Him
52:17 - Working From a Hospital Bed on Morphine
54:02 - Nearly Losing His Home to Foreclosure
55:23 - A Gun to His Head at 17
56:35 - His Real Rock Bottom
1:00:15 - Losing 30 Pounds and Going Fully Sober
1:15:17 - The Power of Journaling to Find Clarity
1:17:14 - Face Everything and Rise vs. Fear Everything and Run
1:18:16 - The Bison and the Storm Analogy
1:21:34 - First Things First: Rapid-Fire Round
1:23:12 - Legacy: One Plus One Equals Three
1:24:23 - The 1% Better Every Day Philosophy
1:27:01 - Final Words & Closing