If you've ever wrapped up a great research study, delivered the readout, and then watched the insights vanish into a folder no one opens again, this one's for you. Laura Klein talks with Jake Burghardt, author of Stop Wasting Research, about why a repository alone never gets research used, how to treat insights as durable business assets instead of one-time reports, and where generative AI genuinely helps — and where it doesn't — when it comes to getting more value out of research your organization already has.
About Jake Burghardt & Integrating Research: LinkedIn | Medium | Integrating Research
Jake's book: Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights (Rosenfeld Media) — get 20% off with code: swr-pod
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