New executive orders and tougher enforcement are raising the stakes for trade compliance in the chemical industry. Victoria Meyer sits down with Noushin Shamsili, CEO of NUCO Logistics, to clarify what leaders need to know about customs, importer responsibilities, and real-time compliance demands.

They outline how assigning ownership of trade compliance, strengthening internal processes, and leveraging systems like CAPE for tariff refunds can protect your business. This episode highlights the true risks of non-compliance and offers practical guidance for leaders navigating the shifting landscape of global supply chains.

Victoria and Noushin discuss:

How NUCO Logistics pioneered chemical-specific freight forwarding and customs brokerage.
The difference between customs clearance and full-spectrum trade compliance.
Understanding the new Executive Order 14411: stricter requirements, physical presence, and increased accountability for importers of record.
Why compliance is a company-wide responsibility spanning purchasing, logistics, regulatory, finance, and executive leadership.
The essentials every chemical importer must address: HTS codes, country of origin, valuation, recordkeeping, and post-entry audits.
Tariffs and what’s changed, how to ensure you recover eligible duties, and common pitfalls.
Practical steps to strengthen compliance culture and safeguard your license to operate.

Killer Quote: “Importing into the country is not a right, it is a privilege that has been given to every importer.” — Noushin Shamsili

More Links:

Episode 248 - What’s Ahead for Marine Logistics in 2026 with Noushin Shamsili of NUCO Logistics

Episode 64 - Innovative Logistic Solutions With Noushin Shamsili Of NUCO Logistics

Episode 12 - How NUCO Logistics Pivoted During The Pandemic With Noushin Shamsili