If you wait until November to plan your brands Black Friday / Cyber Monday promotions, you are already behind. In this episode, Emma explains what you need to prioritize in September to create a stronger, calmer, and more profitable Black Friday and Cyber Monday season. You'll learn why your offer needs to be finalized long before content creation begins. The episode also explains how to turn that offer into a cohesive campaign across social media, email marketing, and your website. You'll also learn why September and October are the perfect time to warm up your audience before every major brand starts competing for attention. By focusing on visibility, engagement, and performance data early, you'll know which products and messages deserve the most attention during the sale.

Listen in as Emma explains:

Why your Black Friday offer needs be finalized before your campaign
How to build a cohesive campaign across social, email, and web
Why warming your audience up before November can boost sales

And much, much more!

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