Tam Smith started her business in 2020, but every couple of years, she found herself running into the same problem: saying yes to everything, spreading herself too thin, and working all the time.
She realized she had been chasing someone else’s definition of success. Instead of building the biggest team or the loudest business, Tam wanted something small, tight, profitable, and sustainable. She wanted to do less, but do it better.
In this conversation, Tam shares how moving away from retainers and toward a project-based intensive model gave her more time, more mental space, and the freedom to actually enjoy her life outside of work. We also talk about the two changes that helped her have one of her highest-revenue months: clearly articulating what she does and consistently making the ask.
Tam is a sales consultant whose work focuses on lead generation, business development, and helping clients create more sales conversations. Before starting her business, she worked in corporate sales and sales leadership. She also hosts the Sales as Service podcast.
Tam’s story is such a great reminder that building a successful business doesn’t require constant reinvention. Sometimes the hardest and most powerful thing you can do is trust what works, stay the course, and become boringly consistent.
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