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Sep 8
9m 18s

58% aligned: what happens when a brand a...

Innovation Forum
About this episode
Julia Kirschner, impact and innovation director at ArmedAngels talks with Innovation Forum's Niamh Campbell about where circularity actually begins: with brands' design decisions, not raw materials. They discuss how ArmedAngels audited its 2026 collection and found 58% alignment with its own circular design principles. 
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