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Recording from the road because the week refused to cooperate, Jay Schwedelson gets into why OpenAI's new Astra model is not the upgrade most marketers think it is - it won't write you better copy, but it will take the repetitive junk off your plate. There's also a date on the calendar that quietly changes what your content should be about for the rest of the year, and most teams are going to miss it. Then things go completely sideways into a documentary trailer and a televised double date that genuinely should not exist.

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Best Moments:

(00:38) What Astra actually is, and why better images and better copy are the wrong thing to expect

(01:45) The kind of prompt that sends the model on a real competitive research mission instead of a lookup

(02:30) The repetitive task hiding in every marketing org that should be first in line

(03:16) Why September 15th flips what people are actually willing to download

(04:20) The consumer-side play that goes past Black Friday and Cyber Monday

(05:17) A documentary trailer so bizarre it hijacked the back half of the episode