Are Influencers Ruining the U.S. Open?

Loren LoRosa breaks down her experience at the U.S. Open for HBCU Day and why the tournament has become so much bigger than tennis. From the growing presence of influencers and celebrities to the business happening inside the suites, Loren explores how major sporting events become lifestyle destinations—and whether that comes at the expense of the actual sport. She also talks Black representation in tennis, the cultural impact of stars like Venus, Serena, Coco Gauff, Naomi Osaka and Taylor Townsend, and why seeing HBCUs celebrated on such a major stage matters. Plus, Loren gets into the unspoken rules of tennis etiquette and the viral tension between tennis fans and influencers.

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