Brian discusses the improvement method W. Edwards Deming taught for four decades, and the reason most business owners are running a version of it that Deming himself objected to.
Deming learned the cycle from his mentor at Bell Labs and carried it to Japan in 1950. It came back to America with one word changed. He spent years arguing against that change, and Brian explains what he was protecting and why the distinction separates a business that gets smarter from one that just stays busy.
Brian also makes the case for the single step almost every entrepreneur skips. It takes about thirty seconds, it costs nothing, and without it you cannot learn anything from the changes you make. He walks through a business scenario from start to finish and closes with a one-sentence action item to run before your next decision.
Part two of two.
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Meet Your Host:
Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.
Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.
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