It's kinda chic to eat a sandwich. It's kinda chic to lean on a bollard. It's kinda chic to intellectualise an Instagram trend as a signifier of the end days.
This week, hosts Ione and Gina talk about the growing need to be seen as cool across social media - spawning everything from tutorials on how to be cool to long read Substacks dissecting the tutorials. Has the the algorithm has fully drained the joy of recommendation and curation? Is the quest for coolness futile? And if everyone is kinda chic, then is no-one chic at all?
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