logo
episode-header-image
Aug 28
38m 13s

Tower 28 Founder Amy Liu on Copycats, th...

KIRBIE JOHNSON AND SARA TAN
About this episode

Tower 28 is officially seven years old, and founder Amy Liu is back to talk about what happens when the hot new beauty brand grows up. We get into watching hypochlorous acid go from Tower 28’s signature to an entire category of SOS lookalikes, what she learned from a launch that didn’t go as planned, and how she keeps customers interested in an increasingly crowded beauty market. Plus, Amy gives us the scoop on Swipe Serum Foundation, Tower 28’s biggest launch yet—and we share what Gloss Angeles Confidential testers really thought after trying it before launch. To join GAC, sign up for our newsletter: https://glossangelespod.substack.com

This episode is in partnership with Tower 28.



Watch our episodes!

Shop our episodes

Instagram: @glossangelspod | TikTok: @glossangelespod

Email: glossangelespodcast@gmail.com


Hosted on Acast. See acast.com/privacy for more information.

Up next
Sep 1
Can Target’s Beauty Studio Survive the Backlash?
Old-school retailers are coming for TikTok Shop and Amazon’s beauty business. Nordstrom is rolling out same-day beauty delivery, Old Navy is betting on affordable fragrance from a Byredo perfumer, and Target is launching a 1,600-product beauty destination stocked with Sunday Rile ... Show More
33m 5s
Aug 25
Neutrogena Responds to Hayden Panettiere Backlash, Plus Tate McRae and Lindsay Lohan’s Beauty Plans
We’re unpacking the heartbreaking news of Hayden Panettiere’s passing and Neutrogena’s statement about ending their longtime partnership after she opened up about her struggle with postpartum depression. Plus, celebrity beauty brands aren’t slowing down: Tate McRae filed a tradem ... Show More
26m 9s
Aug 21
Mario Dedivanovic Is Still Shaping How We Do Makeup
Mario Dedivanovic is back, and this time we’re getting into what it really takes to run one of beauty’s biggest makeup brands while the celebrity makeup artist category gets more crowded by the day. The Makeup by Mario founder opens up about his biggest hits (and misses), how he ... Show More
48m 52s
Recommended Episodes
Jul 2022
Are Wigs The Next Big Hair Trend?
This week in Beauty Land...  KIT is back at Mecca! But not as you might remember.  And over the last week, not one… not two… but three of the world’s biggest celebrities have made major moves in the beauty space. HINT: JLo, Rihanna & Harry Styles!  Plus it turns out we’ve been us ... Show More
13m 18s
Feb 2021
Why You Should Be Putting Hand Soap On Your Face Hairs
This episode of You Beauty is brought to you by St Tropez Self Tan Purity Vitamin Face Serum. Sunshine in a bottle powered by vitamins. It's the final week of You Beauty Daily, the podcast for your face every working day of Summer! Today Leigh is joined by Senior Beauty Writer Er ... Show More
7m 54s
Sep 2023
People Are Washing Their Face With… Shampoo?
Making news in Beauty Land this week... The famous Tiktoker who has divided the internet by washing their face with some...unique ingredients. Watch the TikTok here. Plus, the first Aussie beauty retailer to go completely cruelty-free, and our favourite products from their range. ... Show More
13m 32s
May 2025
Is hair suddenly all over your feed, too?
Today we’re chatting about beauty routines on long-haul flights, a controversial ad from an Australian teeth whitening brand, and Bill Gates’ daughter launching a shopping app. Later, we get a peek into Jo’s algorithm. Hint: it’s hair-related. But first, we’ll swap in our reccos ... Show More
40m 1s
Jul 2021
Bronzers, Body Oils & Beauty Expert Advice: How to Achieve the Ultimate Summer Glow with the Badass Women of Breaking Beauty
Today we are summer proofing our vanities with beauty experts, Jill Dunn & Carlene Higgins from Breaking Beauty. We’re sharing our must-have beauty products to thrive this summer. Get ready for discussions on the top concealers, the best cream blush and how to get the perfect hyd ... Show More
49m 27s
Jun 2022
Girls Don’t Wanna Have Fun
This week, Shannen and Abby dive into all the new pop culture news, like Hailey Biebers new skincare line, Drake’s new album, and North West-Kardashian becoming a millionaire. They also talk about fashion and the confidence found in picking out the right outfit for a night. Follo ... Show More
1h 9m
Mar 2025
A facelift in your 30s
Today we’re discussing the rise of the ‘It’ sweatshirt, beauty influencer Mikayla Nogueira’s soon-to-be-released beauty brand, and whether the doggy bag is dead. But first, we’re exploring the rise of women in their thirties getting facelifts. Love the podcast? You'll adore our w ... Show More
36m 33s
Feb 2025
The ultimate guide: A fashion and beauty editor's best-kept secrets
Welcome to the second episode of Face to Face, our exciting new mini-series, proudly presented by Lancôme. In this series, we're inviting you to sit down with us for a conversation with some incredible, game-changing creatives who are making their mark on the industry. Today we’r ... Show More
39m 58s