is Substack right for me? In this episode, Kelly gives you a clear, honest framework to answer it yourself, because Substack is not for everyone.
She walks through five questions to determine whether Substack can become a real money-making machine for your business. She also settles the "will it work for my industry?" question once and for all, explains why she's not leaving Instagram, and breaks down why owning your list, and getting paid directly for your content, makes Substack the best trust-building offer she's ever seen.
What's inside:
- The one rule to follow before you add anything new to your plate
- Five questions to know if Substack is your platform
- Why the "will it work for my niche?" worry is the wrong question
- How Instagram and Substack feed each other in one funnel
Timestamps
- 00:00 — Should you quit something to double down on Substack?
- 00:42 — Recap: relationship capital, quiet millionaires, and the activation era
- 02:05 — What are you optimizing your business for?
- 02:22 — The rule: when you pick something up, put something down
- 02:47 — Spoiler: Substack isn't for everyone
- 03:26 — Substack is what LinkedIn could have been (the data)
- 05:06 — Question 1: is your LinkedIn effort turning into daily sales?
- 06:03 — Why Kelly's team stopped creating original work for LinkedIn
- 07:13 — Question 2: how consistently are you creating?
- 08:29 — Question 3: do you have an inventory of long-form content?
- 10:03 — Question 4: is your audience growing somewhere?
- 12:05 — Question 5: are you Category A or Category B?
- 12:22 — Category A: the aesthetics, trends, and short-form creator
- 14:12 — Category B: the depth, frameworks, and long-form creator
- 16:14 — Stop the "will it work for my industry?" paralysis
- 17:50 — Why Kelly isn't leaving Instagram (discoverability and the funnel)
- 20:18 — The Substack paid challenge: what's inside
- 24:11 — The bonus available through Sunday, and why you own your list
- 25:13 — Content is the product: the best trust-building offer there is
Resources & Mentions
- The Substack Paid Subscriber Growth Challenge: Join our 30-day challenge starting September 9th, where we are sharing live trainings, coworkings, and DAILY growth prompts with the goal to help you generate your first or next 100 paid subscribers and land on the Substack bestseller list. Includes a daily sales action step, four weekly deep-dive trainings (Notes; tiers/setup/monetization; articles; campaigns), and an accountability pod. $297 for non-clients; $180 off for annual Sacred Art of Selling subscribers and $200 off for VBS members: https://www.virtualbusinessschool.com/vbs-30-day-paid-substack-subscriber-challenge
- The Sacred Art of Selling — Kelly's Substack: https://kellyroachofficial.substack.com/
