Brian discusses a framework he has taught on this show and from the stage, and the part of it he now believes was incomplete.
There is a certain kind of operator almost every entrepreneur has encountered. They read the room better than anyone. Their plan holds up under pressure. They are not performing, and what you see is genuinely who they are. By every measure Brian used to teach, this person should have earned your complete trust. And they haven't, and you have probably never been able to explain why.
In this episode Brian walks through what that gap revealed, why the model he was using could not account for it, and what he has come to believe sits underneath the whole thing. He also draws a line between two ideas that sound identical and are not. The distinction may change who you think you can trust.
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Meet Your Host:
Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.
Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.
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