Enjoying the show? Support it here.
Podcast promotion can promise big numbers, but bigger downloads don't necessarily mean a bigger audience. In this episode, I look at some of the warning signs that your podcast promotion may be generating questionable traffic, why download-to-listener ratios matter, and how inflated numbers can hurt your chances of working with sponsors.
The goal isn't the biggest number you can report. It's building an audience you know is real, and being confident that your analytics reflect it.
Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.
My equipment:
Recommended resources:
If One Minute Podcast Tips has helped you improve your podcast, you can support it with a one-off tip.
No subscriptions, no commitment - just a simple way to say thanks. Show your support here.
If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!
And please let your friends and other podcasters know they can listen for free on Apple Podcasts, their preferred podcast app, or online at One Minute Podcast Tips.
Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards.