When Jesse Itzler was broke and sleeping on a friend's couch, he couldn't afford an office. So he made the Beverly Hills Hotel his office - for the price of an $18 salad and four hours of iced tea refills. He sat, watched, listened, and showed up until the right people noticed him. The rest is history.
In this Shop Talk, Bill and Alex take that story and flip it toward service. Because most people who want to help their community are waiting for an invitation that's never coming. The tough neighborhoods, the kids who need mentors, the opportunities to make a real difference - they're already out there. You just have to get in the room.
This one is worth sending to someone who keeps saying they want to help but doesn't know where to start.
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