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31m 37s

Meet Super Benji: The AI Sales Dog Rewri...

EVENT INDUSTRY NEWS
About this episode
Jeremy Basset, CEO and founder of Super Benji, joins James Dickson to explain how his AI-powered sales tool automates prospecting, personalises outreach, and helps event organisers find sponsors, exhibitors and speakers more efficiently. They discuss real-world results, use cases for big and small shows, and how AI can improve lead quality and reply rates.Th ... Show More
Up next
Aug 20
Platform-Agnostic Event Tech: How BW Events Tech Solves Complex Challenges
James Dickson interviews Rae Malcham and Darcy Gabriele from BW Events Tech about their platform-agnostic consulting, implementation and on-site support for complex events. They discuss the value of expertise across multiple platforms, tech tours that share real deployments, and ... Show More
43m 41s
Aug 13
Beyond Footfall: Inside Exposure Analytics' Physical Engagement Index
James Dickson interviews Rob Murdoch, Sales Director at Exposure Analytics, about their Physical Engagement Index - a data-driven report measuring 43.8 million visitors across 3,000 events from 2020–2026. They discuss how anonymised sensor data captures dwell and engagement time, ... Show More
27m 55s
Aug 6
The Agency of Tomorrow: Storytelling, AI and Global Events
James Dickson speaks with Kristina McCoobery, Global President of INVNT, about the agency model of the future. They discuss INVNT's theatrical roots in storytelling, the renewed value of in-person events, and how live experiences drive emotional engagement. Kristina explains how ... Show More
35m 12s
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