Dentists have a nickname for September. They call it Suctember. And Kyle and Martin think you can do better than just accepting it.
In this episode, Dr. Kyle Stanley and Dr. Martin Mendelson get tactical about one of dentistry's most dreaded months not to commiserate, but to actually fix it. The data usually tells the real story: if September is slow, look at June, July, and August hygiene numbers first. Lower hygiene visits mean less diagnosis, which means less treatment in the chair two months later. September didn't fail you. The preceding months did, and nobody was watching.
The fix starts before September ever arrives. Kyle breaks down the data points every practice should be tracking: new patient acquisition, hygiene production, unscheduled treatment, and patient churn. The average practice has a quarter million dollars in unscheduled treatment sitting untouched on the books. That's not a September problem that's a follow-up problem.
Then there's AI. Kyle's company Jazza can automatically re-engage churning patients, chase unscheduled treatment, and reactivate inactive patients every single week hands-free. Martin's contribution is equally practical: block CEO time separately from clinical time, front-load your goals during busier months, and build virtual snow days into your annual plan so September doesn't blindside you.
Stop accepting slow months. Start planning around them.
For more info or to join their live CE course, go to www.wellnessindentistry.com
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