Most photographers just check their competitors' pricing. Most educators just say "you just have to show your value." Most amateurs just guess.
And that's how the majority of the photography industry raises their pricing.
I've found that this is all wrong. There's no quick fix for raising your pricing, but there is a specific way to do it the right way, so that you actually get BOOKED at those higher prices, you feel CONFIDENT when you show them, and you know mathematically that you are WORTH those prices.
This is an episode straight from my YouTube channel, and I wanted to bring it over to the podcast today while I'm out of office this week, speaking in California for a photography workshop.
ENJOY (and take notes!).
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