In today’s episode, I’m breaking down why content series are one of my favorite strategies for Instagram growth—and why their potential goes way beyond gaining followers. I’m taking you all the way back to 2021, when I posted Reels for 104 days before finally hitting 10,000 followers, and sharing how one recurring series became a major catalyst for eventually growing to 100,000 followers.
I’m also pulling back the curtain on two recent content series—My Content Setup and Bought Back by AI—including the numbers they generated, what worked, what I wish I had done differently, and how I intentionally used them for different goals. One series brought in 636 new followers and 116,000 views, while the other generated 79,000 views, 283 followers, 800 email subscribers, my biggest brand deal to date, and helped support a $17,000 offer launch.
Most importantly, I’m sharing how to think beyond “going viral” and strategically build a series around the offer you ultimately want your audience to buy. From stronger hooks and retention strategies to consistent editing, CTAs, lead generation, and positioning, this episode will help you create a series that doesn’t just get attention—it actually moves your business forward.
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