E1146: Get free niche backlinks by interviewing small bloggers, business owners, and other people in your industry.
This is a link-building method we're testing. Instead of cold emailing website owners and asking them for backlinks, start by giving them a reason to know you.
Interview them on a podcast.
Small bloggers and business owners are often much easier to book than established journalists or large creators. Many have never been interviewed before. Give them a good podcast experience, build an actual relationship, stay in touch, and you will have a natural opportunity to earn relevant backlinks.
I explain exactly how the strategy works.
You'll learn:
- How partnerships and industry relationships can produce some of the most natural backlinks
- How a podcast can be used for link building instead of traditional lead generation
- Why you should start by interviewing small niche bloggers and businesses
- How to identify potential guests with websites that could realistically link to you
- Why organizing prospects by domain authority or domain rating can help you work your way up
- How smaller podcast guests can help establish credibility before you approach bigger bloggers and journalists
- Why you shouldn't ask for a backlink during the interview
- How to stay in touch with guests through social media after an episode
- Why repeated exposure can make a future backlink request much easier
- How to ask a former guest to write about your business or list you as a partner
- How social media posts can be offered in exchange for coverage without creating a reciprocal-link pattern
- Why I would avoid building a large number of obvious reciprocal links
- How some guests may write about you without being asked
- How to use guest episodes to promote your business to people in your niche
- Why you should put your business promo within the first four minutes of a guest episode
- How to find potential podcast guests without relying entirely on cold email or DMs
- How this strategy can eventually help you build relationships with larger bloggers, journalists, and publications
The basic process is simple:
1. Find small blogs and businesses in your niche or adjacent niches.
2. Prioritize people who actively run a website.
3. Invite them onto your podcast.
4. Give them a good interview without immediately asking for anything.
5. Connect with them on social media and stay in touch.
6. Continue publishing so they repeatedly see your work.
7. After a few weeks or a month, approach about an article, partnership mention, or other relevant coverage.
8. As your podcast builds credibility, begin inviting guests with larger and more authoritative websites.
Done well, you're not only building backlinks. You're building a network of bloggers, business owners, creators, and eventually journalists in your industry.
Those relationships lead to links, partnerships, introductions, coverage, and opportunities that a standard backlink outreach email won't create.
I also discuss how I produce guest podcast episodes, how I use social media content alongside the podcast, and how you can use AIPodcastMatcher to find people interested in appearing as guests.
⭐️ AIPodcastMatcher - https://aipodcastmatcher.com/
⭐️ How I Produce Guest Podcasts in 90 Minutes (That Help Me Rank in Google) - https://edwardsturm.com/articles/how-i-produce-guest-podcasts-in-90-minutes/
⭐️ How to Get the Highest-Quality Backlinks Possible by Starting a Niche Podcast - https://edwardsturm.com/articles/highest-quality-backlinks-podcast/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Backlink Method Intro
00:18 Why Partnerships Win
01:05 Podcast Lead Gen Basics
02:03 Turn Podcasts Into Links
03:06 Find Targets And Level Up
03:54 Run Great Guest Interviews
04:39 Ask For The Backlink
05:59 Avoid Reciprocal Link Traps
06:37 Tools And Outreach Setup
07:53 Scale Authority And Brand
09:52 Episode Outro
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#seo #linkbuilding #backlinks #searchengineoptimization