Dan Major is a Fractional CFO for DTC fashion, footwear, and beauty brands. Focused on scaling profitability by unlocking margin and freeing up cash for ads and stock.
In this WWYD episode, Dan walks through what he would do if he became the first serious CFO at a fast-growing DTC brand. He shares practical advice on fixing reporting, improving unit economics, finding hidden margin, and unlocking cash from inventory so brands can grow faster without losing control of profitability.
Hit PLAY to hear:
Key timestamps to dive straight in:
[05:17] Understanding Sales and Margins Discrepancies
[07:56] Managing finances in eCommerce
[13:03] Understanding Contribution Margin Basics
[16:57] Analyzing industry benchmarks and margins
[18:28] Analyzing Profit and Loss Statements
[22:46] Managing stock levels and cash flow
[24:28] Listen to Dan’s Top Tips!
Full episode notes here: https://ecmp.info/609