Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful exits and now factors AI spend directly into cost of goods sold. She breaks down the buy-versus-build decision for AI agents, explains why New Relic won't automate end-to-end campaigns yet, and shares how her team is orche ... Show More
Aug 19
Changes to how you'll spend a marketing budget
AI adoption is upending marketing budgets. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years leading marketing and go-to-market strategy across enterprise tech companies including Twilio Segment, Hired, Zuora, Salesforce, and SAP. She discusses experimenting wi ... Show More
4m 51s
Aug 17
Why Your Data Isn't Changing Your Business Decisions
AI is helping marketers move faster, but not always smarter. Katrina Wong, Chief Marketing Officer at New Relic, explains how her team turns raw data into decisions leadership can trust. She covers using AI to analyze recorded sales calls for unbiased win-loss insights, deploying ... Show More
31m 23s
Jul 2020
SaaStr 349: How to Turn Your SaaS Startup Into an Army with David Sacks, General Partner at Craft Ventures
<p>Startups can get messy. Especially in growth. David Sacks (Yammer, PayPal) shares how to navigate from 50-500 employees.</p> <p>This episode is an excerpt from David's session at SaaStr Summit: The New New in Venture. </p> <p>Full video: <a href= "https://youtu.be/G0sMviH3G24" ... Show More
28m 36s
Jul 2023
SaaStr 674: The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder, Jason Lemkin
<p dir="ltr">Startups come in all shapes and sizes on various stages of a timeline, yet it's not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. </p> ... Show More
15m 39s
Jan 2025
First Time Founders with Ed Elson – How This German Founder Built The Nation’s Most Valuable Startup
Ed speaks with Alex Rinke, co-founder and co-CEO of Celonis, a process mining and intelligence company. They discuss how his management style evolved as the company scaled, the challenges facing Europe’s startup scene, and his advice for founders navigating the fundraising proces ... Show More
55m 35s
Jun 2021
SaaStr 460: SaaStr CEO and Founder, Jason Lemkin, and Klaviyo CEO, Andrew Bialecki, on the $9.5B Revolution in eCommerce: Part One
<p><span style="font-weight: 400;">What does success look like for SaaS founders? Whatever the answer is, it rarely happens overnight. Meet Klaviyo –– a heavyweight industry player in the next generation of eCommerce and customer communication. In this podcast, Klaviyo CEO Andrew ... Show More
31m 43s
Aug 2025
Practical Entrepreneurship for Marketers
In this episode of the DMI podcast, host Will Francis speaks with Faisal Laljee, entrepreneur and growth strategist, about the intersection of entrepreneurship and marketing. Faisal shares his insights on risk-taking, growth hacking, customer acquisition, and building brands that ... Show More
45m 27s
Aug 2023
SaaStr 681: Scaling to $5B with Cockroach Labs' CEO Spencer Kimball's Formula for Sustained Growth and Resilience
<p>Whether you're going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder's mind. </p> <p>Cockroach Labs' CEO Spencer Kimball shares hard-won lessons from scaling from $0 to $5B and his time as an an ... Show More
38m 53s