David speaks with Alison Barrows of Ronn Tech Web Solutions about how search has changed in the age of AI, what businesses need to focus on to stay visible, and why clarity matters more than ever. The conversation breaks down practical ways to improve discoverability across websites, Google Business Profile, reviews, and AI-generated search results. Alison explains how she helps local service businesses get found online by combining traditional SEO, keyword and prompt research, Google Ads data, and AI visibility checks. The episode is especially useful for entrepreneurs who are trying to decide where to spend limited time and budget. Key topics
- In this episode, Alison explains why the old keyword-first SEO model is giving way to prompt-based search behavior, where people ask full questions instead of typing short phrases.
- She emphasizes clarity as the starting point - businesses need to know exactly what they want to be known for before they can rank for it.
- We discuss the difference between what business owners think people search for and what customers actually ask AI or search engines.
- Alison shares that the best answer wins: your website needs to provide the most useful, specific response to the real question people are asking.
- She recommends putting FAQs on every page of a website, not just a single FAQ page, so both users and bots can quickly find answers.
- The conversation covers why owned content still matters, and why a website remains more valuable than relying only on social media platforms.
- Alison explains how traditional SEO still matters in AI search, including hierarchical headings, meta titles, meta descriptions, trust signals, and strong site structure.
- We discuss how Google Ads can be used as a research tool, even on a small budget, to find the questions and terms real customers are using.
- She breaks down domain authority and why backlinks from high-authority sites can still help visibility.
- The episode closes with practical advice for businesses: make the website clear, structure the headings properly, and get an AI audit to see whether you are showing up in AI answers at all
"The most important thing is clarity."
"You have to have the best answer to the question online."
"What question do I want to have the best answer to on the internet?"
Action items
- Decide what your business wants to be known for in one clear sentence.
- Write your site content around the real questions customers ask, not just the keywords you wish they used.
- Add FAQs to each important page of your website.
- Make sure your headings are structured logically with an H1, H2s, and H3s.
- Review your meta titles and meta descriptions for each page.
- Check what AI says about your business and whether you appear in its answers.
- Compare your page against competitors in an incognito search and look for gaps.
- Use Google Ads data, if possible, to learn what people actually search for.
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