In this episode, host Dirk Knemeyer is joined by co-host David Heron, a veteran game executive known for his six-year tenure at Warner Brothers, to discuss the "great contraction" currently hitting the industry. They explore why thousands of jobs are being lost at major publishers like Microsoft, Sony, and Bungie even as total consumer spending on games remains high. David provides an insider's look at his own job hunt, the shift from product-based sales to low-risk live-service models, and how the drying up of international institutional funding has decimated the mid-market studio. Listeners will also get a fascinating preview of David's upcoming experiments with AI as a design "mentee" that can handle the grunt work of procedural generation while leaving the creative "thumbprint" to the human designer.