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Right now, roughly a third of your subscribers are opening your emails in dark mode. On some lists it's closer to 40%. And depending on how your emails were built, that could mean your logo is invisible, your text is unreadable, or your email just looks like something went terribly wrong.
The worst part is you'd never know - because if you're testing in light mode on desktop, everything looks fine. It's only when you flip to dark mode that you see what a chunk of your audience is actually looking at every time you hit send.
Dark mode isn't an edge case anymore. It was closer to a quarter of opens a year or two ago. Now it's a third and climbing. On Android, the vast majority of users have it turned on. And when someone opens a broken-looking email in dark mode, they're not going to sit there figuring out why it looks wrong - they're going to leave and delete.
The good news is you can design around almost all of this. It just requires knowing what to look for, testing the right things, and making a few specific adjustments that make a real difference.
In this episode I walk through exactly what dark mode does to your emails, which elements are most at risk, and how to test and fix the issues before they cost you opens and conversions.
✨ In this episode, you'll learn:
What dark mode actually is and why such a large portion of your subscribers are using it
The three things an email client can do to your email in dark mode - and why you don't get to choose which one
Why a logo on a transparent background can become completely invisible in dark mode
How light gray text that looks subtle in your email builder can become totally unreadable on a dark background
Which types of emails are most at risk - and why abandoned cart and dynamic content emails need special attention
The design choices that hold up best across different email clients' dark mode logic
Why Gmail has its own dark mode rules and needs to be tested separately every time
What a proper dark mode testing process actually looks like - including transactional emails
Why building a beautiful email that only works in light mode is designing for failure
If you've never tested your emails in dark mode, there's a good chance you've been sending broken-looking emails to a huge chunk of your list - and just never knowing it.
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