Last week I broke down the three foundational pillars of any great offer, and today, I'm following it up with the part most people dread: actually pitching the thing! In this episode, I walk you through my 11-step perfect pitch sequence, the exact framework that has been responsible for almost $110 million in sales in my business.
This works everywhere. Webinar, live, email, automated funnel, the ingredients and the order never change. Let's get into it!
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In this episode you'll hear:
The PSP formula and how to use it as a cheat code to transition seamlessly into your pitch every single time
Why you should be writing 60 headlines before you write a single word of your offer copy
The power of addressing the biggest elephant in the room early in your pitch and exactly what happens when you ignore it instead
Why your offer modules should each feel like their own standalone product worth the price of the whole thing
The pricing story and the reason that leading with the price before you've built any context is the fastest way to make people think it's too expensive
Why a longer refund window actually reduces refunds, and the one situation where I recommend having no refund policy at all
The million-dollar bonus strategy: how to use your value-add section to dismantle the exact objections that would have stopped someone from buying
How the "fast acting bonus" can be the difference between people buying now versus never
Why 95% of all questions that come in after you make an offer are actually objections in disguise, and the way to respond that gets to the root belief underneath
For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/842