logo
episode-header-image
Aug 6
16m 13s

Where to Spend Your 2027 Ad Budget, Expl...

Hubspot Media
About this episode
Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk Ep. 442 50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget? Kipp dives into how AI has completely disrupted the paid ads landscape, changing where you should spend your marketing dollars and what those ads actually cost. Le ... Show More
Up next
Aug 4
How Liquid Death Turned Going Viral Into Millions in Sales
Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t have a business. Kipp and guest Benoit Vatere (Liquid Death’s Chief Media and Digi ... Show More
36m 23s
Jul 30
Use AI to never run out of winning content ideas
Weekly AI Content Ideation System: https://clickhubspot.com/rtjed Ep. 440 Are you still stuck regurgitating the same content ideas that everyone else is using? Kieran dives into the secrets behind building a world-class AI content ideation system that delivers fresh, high-impact ... Show More
16m 48s
Jul 28
If Your Team Is Producing AI Slop, Here's How To Fix it
Anti-AI Slop Checklist: https://clickhubspot.com/olkw Ep. 439 Are you just passing AI-generated slop back and forth at work? Kipp and guest Hilary Gridley (founder of the newsletter Writerbuilder) dive into how teams can escape the AI slop doom loop and leverage artificial intell ... Show More
42m 15s
Recommended Episodes
Apr 2022
Announcement: Marketing Against the Grain
The HubSpot Podcast Network is proud to announce our latest podcast: Marketing Against the Grain. Listen here: https://link.chtbl.com/eASRByGO About Marketing Against the Grain: If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, thi ... Show More
11m 54s
Jun 2023
AI for Business: Use Cases and Trends
tail spinning
46m 18s
Oct 2025
How HubSpot’s CMO Uses AI: 4 Important Tips
Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business. --- The Loop Marketing Playbook: https://clickhubspot.com/45054c Kipp’s podcast: h ... Show More
26m 52s
Jan 2025
I run a $180M+ company...here's how I'm using AI on a daily basis
Get our Business Monetization Playbook: Episode 670: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Andrew Wilkinson ( https://x.com/awilkinson ) about the AI tools that are replacing new hires.  — Show Notes:  (0:00) AI to kill admi ... Show More
1h 6m
Nov 2023
How Useful is AI in Digital Marketing?
<p>Just how useful is ChatGPT turning out to be, a year after it blasted onto the scene? How anyone can advise anyone else on how they should be using AI?</p> <p>These are some of the questions that come up in this wide-reaching conversation with two DMI experts, host <a href="ht ... Show More
41m 46s
Jun 2024
Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin
<p>#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive ... Show More
53m 50s
Jan 2025
He built a startup using AI that prints money (full tutorial)
In this episode we dive deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for cont ... Show More
56m 10s
Aug 2025
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the exp ... Show More
27m 20s
Sep 2025
Marketing Stunts That Helped this AI Company Raise $100M
Want our database of 100+ Creative AI Use Cases to create your own marketing stunts? Get it here: https://clickhubspot.com/edj Episode 78: Can bold marketing stunts and radical creativity really shape the success of an AI company? Nathan Lands (https://x.com/NathanLands) is joine ... Show More
30m 9s
Sep 2025
SEO Is Dead: The #1 Skill You Need in 2025
Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm Episode 74: Is SEO really dead—and if so, what’s the number one marketing skill you need to stay ahead in 2025? Matt Wolfe (https://x.com/mreflow) and Kipp Bodnar (https:// ... Show More
46 m