On the podcast: crowdfunding millions of dollars to accelerate growth, the two-year subscription that transformed his CAC payback, and why removing signup friction backfired.
Top Takeaways:
💰 Raising money means selling your business
Equity crowdfunding turned 10,000 engaged users into 2,500 investors, and the smartest founders still raise half of what they think they need.
📈 A 2-year subscription can transform CAC payback
Offering 2 years at a ~30% discount ($183 vs. $129/year) pulls revenue forward, funding marketing spend the moment it happens.
🚧 Removing signup friction can backfire spectacularly
Killing account creation looked like a huge win in early tests, but multi-device sync complaints and support grief erased the gains at 100% rollout.
🤝 Not every mouth is worth the same in word of mouth
Instructors and industry insiders who refuse affiliate kickbacks carry more trust than any paid channel, precisely because they aren't sales reps.
🧪 Most startups don't have the sample size to A/B test properly
With a billion users, testing is easy; without them it's dangerously easy to read whatever you want into the numbers while a metric further down the funnel quietly breaks.
About Jelte Liebrand:
🚀Founder of Savvy Navvy, a marine navigation app that is Google Maps for boats. Charts, tides, weather, and everything you need for sailing and motorboat navigation
🛥️ Savvy Navvy
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Episode Highlights:
[00:00] Six Days to an Oversubscribed Crowdfunding Raise
[00:36] Introducing Jelte Liebrand of Savvy Navvy
[01:46] A Bad Day at Google and a Yacht Race Sign-Up
[03:09] Plotting Courses by Hand on a Racing Yacht
[05:12] Realizing This Wasn't Just an Ocean Racer's Problem
[06:10] Buying a Clipboard to Research the Boating Market
[08:16] What AI Teaches Us About Shifting Expectations
[13:15] Even Dropping a Pin Is Starting to Feel Dated
[14:31] Sitting Down With VCs and Walking Away
[16:46] What Equity Crowdfunding Actually Means
[20:56] Why VC Only Fits a Narrow Set of Businesses
[24:44] Raise Half of What You Think You Need
[27:31] Inside Savvy Navvy's First and Later Funding Rounds
[29:25] No Preferred Shares and the Same Terms for Everyone
[32:35] Why He Tells Founders Not to Raise At All
[35:42] Setting a Revenue Multiple Instead of a VC Multiple
[39:34] From Just an App to a B2B Platform
[42:27] The Arc Boats Partnership That Opened Doors
[46:50] Spotting Hardware Opportunities Like Tessie and Tesla
[48:30] How the Manufacturer Flywheel Actually Works
[52:57] Instructors, Chandleries, and Trust Without Kickbacks
[57:44] Two-Year Subscriptions and the CAC Payback Win
[01:00:13] Biggest fail of the year: The Anonymous Accounts Experiment That Backfired