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Aug 5
46m 23s

Potential Energy Coalition: Why Climate ...

Harvard Business School Business & Environment Initiative
About this episode
Addressing climate change isn’t just a technology or policy challenge - it’s a communication challenge. John Marshall, founder of Potential Energy Coalition, joins Climate Rising to discuss how marketing techniques can accelerate climate action. Drawing on decades of experience advising major corporations, John explains how his team uses behavioral science, ... Show More
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Aug 19
Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice
Carbon labeling has become one of the most visible ways climate actions enter everyday consumer decisions. In this episode of Climate Rising, Julia Nicoara, Marketing and Communications Director at the Carbon Trust, explains how carbon labeling systems, certification standards, a ... Show More
29m 52s
Jul 22
Good Power: How Climate Communication Can Accelerate the Energy Transition
Transforming the energy system isn’t just a technical challenge - it’s a communication challenge. Leah Qusba, CEO of Good Power, joins Climate Rising to discuss how public perception, political engagement, and storytelling are shaping the pace of the clean energy transition. Good ... Show More
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Jul 8
McKinsey on Climate Adaptation: The Global Resilience Gap
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46m 9s
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