Outlouders, enjoy this free taster of Mia Freedman, Holly Wainwright & Emily Vernem on our subscriber-only episode. You can listen to the full conversation here: "Emma Grede Disease" & The Trap For Female Founders
There's finally a name for the "Emma Grede-ification" of female founders, and it's "Emma Grede Disease" — the expectation that women don't just run a business, they have to perform running one. Private jets. Book deals. A personal brand polished to a mirror shine.
Holly has a theory on who's actually earned that aesthetic — and who's skipping straight to the penthouse without building the fifteen years underneath it.
Plus, why this persona has never quite worked in Australia.
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