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Brandon Chu is the former VP of Product & Platform at Shopify and current co-founder of Every.ai. He spent over eight years at Shopify, scaling teams from 20 to 250+ people through hypergrowth, leading platform strategy and M&A investments, and working directly alongside CEO Tobias Lütke.
Brandon’s journey in product management began at FreshBooks as Director of PM after their Series B. He later joined Shopify as an individual contributor and wrote the renowned publication "The Black Box of Product Management," which defined first-principles product thinking for a generation of tech leaders. Today, he is building Every.ai, an AI-native operating system that combines CRMs, deal sourcing, and billing for solopreneurs.
0:00 Intro
2:30 Life After Leaving Shopify
4:00 From FreshBooks to Shopify
12:00 How Shopify Monopolized Talent
19:00 The Craft of Product Management
23:00 Toby Lütke’s Leadership Style
28:00 The Super Mario Design Principle
36:00 Writing "The Black Box of PM"
42:00 Growth Hacking Facebook Ads
56:00 Building Defensible AI Products
1:06:00 Every.ai Product Demo
1:14:00 Multi-Model Agent Architecture
1:28:00 The Future of Solopreneurs
1:38:00 Outro
Tabaghe 16
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