Has AI killed the traditional online course?
With information now instantly available through platforms like ChatGPT and Claude, customers are no longer willing to pay thousands of dollars for another collection of videos and modules they may never finish. They do not just want more information, they want a clear result, personalised support and accountability to help them implement it.
In this episode of Marketing & Margaritas, Maddi and Ruby unpack the rise of paid challenges and why this increasingly popular offer model could be the future of digital products.
Using the viral Yap Challenge as an example, they explore how creators and service providers are transforming traditional courses into live, time-bound experiences that promise a specific result in a shorter period of time.
Whether you already sell a course, are developing a digital product or want to create a more scalable offer, this episode will help you rethink how you package your expertise and deliver better results for your customers.