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Jul 27
28m 27s

How Pacsun Turned Customers Into a Sales...

Entrepreneur Media
About this episode
Here's a number that should stop you: 11,000 pairs of jeans, sold in 36 hours, from one video posted by a customer with just 5,000 followers. That's the end result of years of work by Brieane Olson, CEO of Pacsun, who decided her brand needed to stop talking at its customers and start building with them. In this episode, Olson shares strategies from her new ... Show More
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