Been invited to talk about your research on the radio? Congratulations, and welcome to the world of "wild listeners." In this short episode, Jen and Michael explain why radio is unlike almost any other communication opportunity you'll get: your audience hasn't tuned in specifically for you, and they're very likely driving, cooking, or wrangling a toddler while you talk. Michael shares his practical tips for cutting through - short soundbites, signposting ("this matters for three reasons"), and a bit of repetition to help distracted listeners follow you. Jen, who has been talking about science on the radio for twenty years, makes the case that radio is fundamentally about human connection, not perfection: bring your whole self, be willing to stumble, smile while you speak, and prepare by talking out loud about your work rather than clinging to a script.
You can find more great advice here:
Top tips for media work: a guide for scientists, Science Media Centre - a practical checklist for broadcast interviews, including what to ask before you say yes.
What makes a great radio interview, COMPASS - a radio producer's perspective on what makes a scientist a great guest.
TV and radio media tips, AAAS - the nuts and bolts, including just how short a soundbite really needs to be.