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Jul 23
3m 15s

Will AI create more video ads or better ...

I Hear Everything
About this episode
Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video will fold into digital strategy rather than stay siloed, how omnichannel buying spans television, display, and social in a single plan, ... Show More
Up next
Jul 25
Will CTV merge fully with digital advertising?
Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, a ... Show More
3m 21s
Jul 24
How to move marketing budget into CTV
Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omn ... Show More
3m 24s
Jul 22
The biggest misconception marketers still have about CTV
Most marketers still treat CTV as separate from digital. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of programmatic, CTV, and digital media experience to make the case for CTV's performance era. She explains why video belongs inside your digital s ... Show More
2m 29s
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