In today's episode, I get real about a hard truth I uncovered in my own content strategy: I'd been treating Instagram like a box to check rather than a relationship to build. After realizing my low-effort approach — quick B-roll clips, recycled podcast captions, and single expiring stories — was tanking my engagement, my follower count, and my connection to my audience, I made a deliberate shift toward more effort: daily face-to-camera talking reels, richer story content that invites real conversation, and simply showing up more like a person and less like a marketing machine.
I trace this wake-up call back to a recent conference where, room after room, people recognized me from Instagram and told me how much my content meant to them — a reminder of the impact I'd been underestimating. Just two weeks into this new approach, I'm already seeing a wave of unsolicited praise from friends, clients, and followers, even though the metrics haven't dramatically changed yet. I share exactly what I changed (and what I didn't), my new daily story and reels habits, my Bought Back by AI content series, and my goal of hitting 300K followers by the end of July — while opening the floor for questions from you.
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Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!
Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.
Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.
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