logo
episode-header-image
Yesterday
1h 10m

Let’s Get Ready To Battle ⚔️… Google Ad’...

Cypress North
About this episode
tail spinning
Up next
Jul 13
Console Yourself—Your Social Stats Have Arrived to GSC
This week on Marketing O’Clock: Google Search Console is introducing social performance reporting for Instagram, TikTok, X, and YouTube. Plus, Google Ads is changing bidding for budget-limited campaigns, and a new "Visit site" button is appearing in desktop search ads.Visit us at ... Show More
51m 13s
Jul 6
DMCA TAKEDOWN 🤼 … But Not Really (Kinda)
This week on Marketing O’Clock: DMCA request forms are supposed to help you remove copyright-infringing content, but with fraudulent requests, content owned by the original publisher is being targeted, too. Plus, Google Ads is testing placing AI-generated summaries under descript ... Show More
52m 38s
Jun 29
STRONG Opinions on Google Ads’ “Strongest Match” Label Tests
This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd highest ad a "✓ Strong Match." These new tests are stirring up some expert voices in the marketing world. Plus, Max Conversions for Standard ... Show More
47m 30s
Recommended Episodes
Aug 2022
Why Marketers are Pulling Back on Virtual Reality
<p>Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its han ... Show More
8m 28s
Mar 2024
Google’s ‘Core Web Vitals’ Flip-Flop
<p><span>A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-wor ... Show More
12m 15s
Sep 2023
A Whimsical, Pervasive Horniness
<p>TikTok cries foul over attribution data. The Google test one advertiser says cost her clients thousands of dollars. Pinterest reveals its new slate of ad formats.</p><p>And on the ad-free Premium Podcast, which you can learn more about by tapping <a href="http://todayindigital ... Show More
15m 59s
Oct 2019
Another One Bytes The Dust
tail spinning
6m 27s
Jul 2024
Think You Can Stop What They Sell? I Doubt It.
tail spinning
7m 28s
Oct 2024
Let the Ghoul Times Roll
<p>How marketers plan to cash in on the new Halloween mega-season. Amazon’s surprising strategy to compete against Temu. You’re not going to like Meta’s plan for unblocking your brand account. And Google pulls the plug on one of the search engine’s longest-standing feature.</p><p ... Show More
7m 17s
Jan 2025
How to Succeed in Business Without Really Trying
<p>This week — the hammer finally comes down on TikTok. What that means for ad prices ahead. Also: Why Google may be blocking third-party search tools. Meta&#39;s starting to look a little unsafe for marketers. Amazon cancels a popular consumer program. And Instagram goes back to ... Show More
15m 59s
Apr 2025
Sharing Isn't Just Caring
<p>Here is your wrap-up of the last week in the digital marketing space.</p><p>This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach.</p><p>. ... Show More
14m 28s
Jun 2023
"But Think of the Exposure!..."
<p>TikTok gives up on its copycat, while asking creators to make ads on spec. Google gets ready to roll out the Topics API but will anyone use it? A big bug at LinkedIn may have ignored posts you&#39;d scheduled.</p><p><br></p><p>And on the ad-free Premium Podcast, which you can ... Show More
9m 55s
Feb 2023
Their Is No Mistake In This Title.
<p><span>The secret engagement hack that&#39;s very counterintuitive. Google&#39;s ad revenue is down, while Amazon&#39;s is up. Did Bing accidentally leak its new AI-powered search engine? Twitter&#39;s company verification will cost your brand thousands. And how one brand is tu ... Show More
15m 13s
Listen to millions of songs and podcasts on Anghami